Got two minutes …🍜
* Here’re some of my projects served in bite sized portions *
Stayology
Role : Research and Insights // User Experience Design // Information Architecture // Interaction Design // Wireframes // Prototyping
©️Spread Design and Innovation Pvt Ltd
Stayology is an integrated digital platform designed to transform the experience of travel around the word ‘Go’. Deep-diving into ‘bucket lists’ the platform builds a wide range of offerings that encapsulates the best experiences one can get regardless of the nature of that trip – spiritual / business / tourism / cultural / sports / adventure and business.
My role was to lead the design team to develop user journeys, design and prototype interfaces for mobile and web apps centered around aggregating demand across global events that exist in our ecosystem. Incubated at Spread, Stayology was selected as one of the Top 10 global Start-ups at the Futurism Programme 2019, Dubai.
Ada-ko Smart Homes
Role : Research and Insights // Product & UX Strategy // User Experience Design // Brand Design // Narrative and Visual Communication
©️Designit, Oslo
Aligning to its Scandinavian roots, Ada-ko was a startup incubated at Designit Oslo, focused on creating compelling products and experiences driving smart home living. Targeting the safety and monitoring space, we developed a smart doorbell that enables the user to be in control of their home in their absence. Thus, simplifying daily routines, ensuring peace of mind, and adding some everyday magic.
I was responsible to dig into the design problems through research, competitive reviews and strategy exercises. With a sharp focus on releasing an MVP, we rapidly developed as many solutions as possible, chose the best ideas and hammered out a real product for real users and scenarios.
Remember Easy Pay by Entercard
Role : UX Research and Insights // Prototyping // User Testing
©️Designit, Oslo
Entercard is one of Scandinavia’s leading credit market companies with over 2 million customers in three markets. We designed a responsive web app for an invoice based online checkout process for Re:member EasyPay credit cards which puts the customer in charge with invoice overview and simple ways to split and manage their payments.
My role was to help the team translate user requirements into a cohesive feature set / requirements list and testing the front-end design with end-users.
Salarpuria Group
Role : Research and Insights // Brand Strategy // Brand Design // Narrative and Visual Communication // Brand Guidelines
The Salarpuria Group is one of India’s leading real estate businesses. During the pandemic, we reimagined the brand’s new horizon, to design and deliver the future that people can trust, can experience. The refreshed position looks at communicating a ‘trust continuum’ that transcends the past, present and future, while creating a narrative around trusted, steady and meaningful relationships.
The renewed brand identity integrates built and natural environments...the sun and a futuristic building within its form beautifully and aesthetically. Building on their legacy of trust, putting customers and patrons at the core of every conversation and adapting the new experiences to their aspirations.
Jawa + Yezdi
Role : Research and Insights // Brand Strategy // Brand Design // Narrative and Visual Communication // Brand Guidelines
As a pitch to Mahindra & Mahindra to revitalise the iconic Jawa and Yezdi brands, we designed a brand system focusing on amplifying the classic legends in the present.
We worked on the purpose, strategy and the experience for the two brands, wherein my role was to develop a unique brand code using deep user research, understanding individual psyche, and group behaviours. We presented refreshed brand identity, visual narratives, and physical and digital experiences for both the brands.
Spread Now
Role : Strategic Goals // Visual design // Interaction Design // Prototyping
Spread Now is a platform, where everyone can live a creative life. To learn creative thinking and skills from professionals. To create your own portfolio, pitch videos and artwork. To share and publish your work for feedback and engagements.
My role was to build and present a strategic approach to aid users to be ‘minds on’ and ‘hands on’. Conduct research to identify insights and opportunity. Design and prototype interfaces for mobile.
