I am a designer, problem-solver and a part time gourmet monkey. I bring creative user focused ideas to life and create beyond what meets the eye.
I love zooming in and out on strategy and enjoy the challenge of bringing clarity to ambiguous conditions.
I care deeply about adding value to whatever I do. Spent the past 8 years as a creative and strategic contributor on projects ranging from reimagining travel experiences, brand + strategy for a digital lending platform, to building and spreading a sustainable food culture. Worked on defining future customer journeys and blueprints. Led projects for building brands, services and new business initiatives across sectors in India, Sri Lanka, Qatar and Scandinavia.
I was a part of bringing design to challenging problems related to behaviour change towards waste management, water and sanitation, for the people and Government of Karnataka.
I take joy in building narratives, purposeful experiences, and will geek out on yummy colour palettes, smashing recipes and food joints in town.
Currently…
Senior Business Designer at Bayer // DFS APAC
Agri x Human Centred Design x Digital
Senior Business Designer, contributing to the future of agriculture. Part of the Bayer APAC Digital Incubator, designing sustainable innovation for smallholder farmers.
Previously…
Lead Designer and Junior Partner at Spread Design and Innovation + Design Barn (Bengaluru) :: Core Team Member at Design Open (Bengaluru)
Communication Designer at Idiom Design and Consulting (Bengaluru) :: Design Intern at Designit (Oslo) :: Design Volunteer at Creative Mornings (Oslo) :: Design Intern at Grafiosi (New Delhi)
Skills and Expertise
Research and Insights // Service Blueprints // User Journeys // User Experience Design (UX) // Design Strategy // Design Thinking // System Design // Branding and Visual Design // Facilitate and co-design workshops // Interaction Design // Wireframes // Prototyping // Graphic Design // Art Direction // Storyboards // Client and Project Management
Tools
Adobe Creative Suite // Sketch // Figma // Invision // Pro Create
Awards and Recognition
1. CII Design Excellence Award 2020 for Campaigns and Advertisement Design
Project : Woolly Farms (An urban farming and sharing platform)
2. CII Design Excellence Award 2020 for Social Impact
Project : Govt of Karnataka’s waste management system
Mentor Experience
1. Teaching design thinking to TIE Young Entrepreneurs for 2 years
2. Visual Design Faculty at the Design Barn
3. Design Thinking training for MBA Students
4. Mentor at Ekya Schools