Vydehi Institute of Medical Sciences
and Research Centre
Vydehi has been built on sound principles, to build trust. Trust for the patients, for the students, for the community at large. Vydehi has experienced vertical growth as a medical institution and school. The hospital already serves the urban poor with communities both local and across the nation. It is known for its compassionate care and has built a strong pull with a certain set of people.
This component though, along with it being a teaching hospital has led to a perception that it is only a poor man’s hospital which could unfortunately carry associations of sub-par medical facilities!
My Role : Design Lead // Research and Insights // Brand Strategy // Identity and Brand Design // Communication Design and Development // Interaction Design
Team : Sonia Manchanda (Chief Designer, Founding Partner, Spread) // Raji Math (Principal Designer and Partner) // Girish Raj Nair (Strategy Director and Founding Partner, Spread) // Mallikarjuna Swami (Studio Head and Execution)
©️Spread Design and Innovation Pvt Ltd
How do we recreate the brand Vydehi as a group of institutions delivering high quality, affordable healthcare for all?
How do we deliver multiple unified experiences as an ecosystem of education, healing and knowledge?
Healing you ecosystem
We developed a unique healthcare model delivering supercare, creating an inclusive patient centred environment and services & systems while providing high quality integrated health care delivered by carefully trained medical staff with sophisticated and technologically advanced facilities. A system of healing, aimed at you.
A model of holistic healing for Vydehi, building on its legacy of trust, and delivering supercare, putting the patient at the centre and adapting the experience to his / her needs.
Super care that is accessible, accurate and integrated. With the best doctors, state of the art facilities, research that is and quick adaptation to latest technologies.
The logo is the Shankha, an auspicious symbol of healing.
Shankha is a conch shell which is of ritual and religious importance in both Hinduism and Buddhism and also has significance in Ayurveda, yoga and western medicine. According to Hindu scriptures it is a giver of fame, longevity and prosperity.
Colours and Tone
The brand palette is inspired by colours of the shell, the sky, the ocean and the sands
Real // Positive // Inclusive // Patient Centric
Real people, relatable, soft warm mood. The brand tone, manner and language reflect the unique combination of professionalism and inclusiveness that is integral to the brand,
The tone is smart, aspirational, clear, concise and confident is communicating to ‘you’.
Centres of Excellence
Care that is both patient centred (focused on the patient's needs) as well as patient centric (focused on the patient's empowerment), within the hospital and well as in their daily lives; with Centres of Excellence providing the best-in-class service for the patient.
We designed the Vydehi website with the objective to establish Vydehi as the most compassionate healthcare brand in India.
Created live feed of impact and recommendations for patients. To communicate the areas of expertise and SuperCare are to create trust value and pride through real people centric stories from the hospital.
*Individual Case Study Coming Up Soon :)
